Developed strategy and assets for PR/media push to launch the first update to the Street View camera, generating tens of thousands of impressions.

The Task.

Google wanted to generate awareness for the launch of their newly-improved Trekker, highlighting the changes as well as driving interest for potential users in the future.

SRCe created a marketing strategy campaign, including capturing photo assets and writing blog copy, for the release of the new Trekker camera. The strategy and materials highlighted the new sleek design of the Trekker in order to appeal to businesses looking to explore and expand our understanding of the environments we interact with around us.

Google wanted to generate awareness for the launch of their newly-improved Trekker, highlighting the changes as well as driving interest for potential users in the future. However, they wanted to save most coverage for an upcoming partner launch.

We designed a strategy to tease the public interest and inform press while saving most media coverage for the partner launch.

The Results.

• 97K likes on Google’s Instagram post

• Feautred on Google’s Blog “The Keyword”

• Articles published about the updates in Techcrunch, The Verge, and New Atlas.