Patagonia + Google:
Defend Bears Ears
Led Google’s partnership with Patagonia to protect and preserve Bears Ears, Utah by collecting never before seen Google Earth imagery, 3D imagery, and Street View. Further supported with social and promos in Google products.
The Task.
In standing with their mission to protect public lands, Patagonia sought to protect Bears Ears, Utah from having its designation as a National Monument removed. As part of this effort, the Patagonia team created a beautiful, immersive site built with Google Earth, Maps, VR, and Street View to engage audiences through multiple mediums.
To support this endeavor, we worked with the teams at Google to specially collect 3D imagery of the area, grant access to internal tools to tell the story of Bears Ears, and consulted on agencies and technology to best tell the story. Upon launch, we supported via social and promos directly in Google products.
