The North Face:
Expanded Audience Reach

Enabled North Face’s iconic brand campaign to reach new audiences via partnerships across tech. 

The Task.

After the resounding success of the Queen Maud Land expedition in 2017, The North Face sought to ride the momentum generated to continue reaching new audiences. 

We helped design a strategy to move forward after the Queen Maud Land expedition in 2017 and bring further awareness to the Summit Series. We focused on incredible footage from an equally beautiful and inaccessible location, inspiring yet relatable characters, and the innovative technology that allowed it all to happen, which all helped us engage with TNF’s current audience and expand reach even farther. We utilized key insights to find new areas for partnerships, media, and consumer outreach to expand reach to new audiences.

The Results.

TK