Google Earth +
The Dawn Wall

Originated strategic partnership for Google Earth in award winning Netflix film, The Dawn Wall. 

The Task.

Filmmakers Peter Mortimer and Josh Lowell from Sender Films sought a way to showcase the story of pro-climber Tommy Caldwell’s 3000 foot journey up El Capitan, the most difficult big wall climb in the world. 

High resolution Google Earth imagery provided the perfect solution - but it had never been used in a film before.  We worked with Sender Films to ideate how this could work with Google, and then understood what Google would want and need from this collaboration.  

Our team liaised between the filmmakers and the technology, ensuring both team’s goals were met. The end result? Incredible imagery in an award winning documentary: The Dawn Wall.

The Results.

Google attribution featured prominently within credits in The Dawn Wall.

Google Earth exposure to audiences nationwide. 

Google Earth exposure to international awards:

Producer Guild of America Awards (Outstanding Producer of a Documentary Motion Picture)

SXSW (Audience Award, Documentary Spotlight)

Banff Mountain Film Festival (Best Feature Length Mountain Film)