Patagonia : Defending a Natural Landmark
As reps for Google, we partnered with Patagonia to protect and preserve Bears, Ears Utah. To portray the monument in its fullest splendor, we collected never-before-seen imagery from Google Earth and Street view, and served as consultants for the digital experience.
Partners: Duct Tape Than Beer
Task
Our Approach & Solution
In partnership with the Patagonia team, we worked with Google teams to tell the story of Bears Ears using Google's 3D imagery of the area. From there, we advised on the best technology and storytellers to illustrate the campaign. When the story launched, we also helped create social and promotional support across Google products to spread awareness.
Impact & Results
First of its kind partnership between Google and Patagaonia, raising awareness for the Bears Ears Initiative.
