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Google Maps: Santa Tracker

Role: Project co-lead 2013, 2014, 2015

Santa Tracker is a fun, educational and interactive way for kids of all ages to celebrate the holiday season. As co-lead, I worked with the PM to bring together the incredible Google Developer Platforms teams and talented agencies like UpperQuad to build an amazing collection of games, experiences and videos. As a former teacher, it was excitieng to channel the team's enthusiasm and talent to shift the focus to education with coding and geograpy games sprinkled trhoughtout the site.  It’s all optimized for just about any screen, so anyone can track Santa on the ho-ho-go.

Results:

Awards won: AWWW, FWWA 

- XXM visits to Santa Tracker (we doubled visitors from 2014 to 2015)

- 15M+ combined views of Santa short films

- 200+ articles internationally each year. 

- Increased total time on site by 64% YoY, and we redesigned the homepage to increase time by 397% YoY

- XXM exposures to educational elements, a 374% increase in educational exposure from 2014. 

Santa Tracker: Take Off

Short films like "Take Off" pepper the experience for bite-size, shareable content - with no words so that users in all countries can enjoy them.

We redesigned the homepage to increase time on site by 397% - and make room for skydiving santas

We redesigned the homepage to increase time on site by 397% - and make room for skydiving santas

We created 26+ easily shareable games designed for kids of all ages, including getting Santa ready for any "selfie"

We created 26+ easily shareable games designed for kids of all ages, including getting Santa ready for any "selfie"

A dedicated page enabled press to easily find information, images/gifs, and videos to share in anticipation of the big day

A dedicated page enabled press to easily find information, images/gifs, and videos to share in anticipation of the big day

New for 2015, kids could learn to code with reindeer mazes and elf dance offs

New for 2015, kids could learn to code with reindeer mazes and elf dance offs

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Easily shareable gifs - with a clear call to action - spread the holiday cheer

Easily shareable gifs - with a clear call to action - spread the holiday cheer