Google SV + Veteran's Day

Concepted, developed, and executed large scale brand campaign for Google Street View by documenting 5 blind veterans as they kayaked through the Grand Canyon.

paddle salute

Problem

Google wanted to showcase the capabilities of Street View in an innovative way and demonstrate the many possible applications beyond traditional city-mapping. They came to us to help find the use case, create the strategy, execute the creative, and ensure people found out about the story.

rapid

Solution

We found Lonnie Bedwell, a blind veteran well-known for being the first blind man to kayak through the Grand Canyon, and Team River Runner, a non-profit serving disabled veterans. Together, we created the idea to use Street View to , Sensing the Canyon follow a team of 5 blind veterans as they kayaked 226 miles of the Grand Canyon. We trained iconic and acclaimed photographers and cinematographers on the 360 technology to capture stunning 360 degree imagery of their inspirational journey - including giving unprecedented perspective of what kayaking through a 10 foot high rapid while blind looks like with a 360 video mounted to Lonnie’s kayak . Utilizing a social influencer-based marketing plan, we shared 50+ photo assets and 3 films, all specifically designed for unique social platforms and specific influencers and partners needs. We increased organic reach and engagement with uSV, created a test case to inspire uSV creation, and leveraged SV to drive brand love for Google while reaching consumers outside of the traditional tech audience.

Results

  • 10.8M views of 25+ GoPro Fusion and DSLR uSV panos




  • uSV imagery featured on TODAY show with specific call outs to Google and Street View


  • 360 imagery proved a powerful medium to tell the story, the journey,  and the real human emotions - all of which captivated influencers and media to share.

  • Google posted content on all of its social channels with a potential reach of over 54 million

  • Nominated for 3 Shorty Awards

Creative Partners

Google Street View, Sender Films, Conentric Creative