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Google Treks: Mont Blanc, France

 
 

Role

Global Lead (in partnership with France Marketing Lead and Street View Product Lead) 

About

The Mont Blanc Street View project strove to create an immersive digital experience so people around the world can explore the tallest and most iconic mountain in the Alps. The project aims to inspire by showcasing the bold explorers who have pushed the boundaries on Mont Blanc’s steep alpine ridges and faces.

The launch was supported with 15+ 360 degree panoramas , dedicated site , hero film, 5 deep dive character films,  and dedicated social assets that could be easily shared by partners and influencers.

RESULTS

PR: 250+ articles internationally (Blogpost here

Film: 2.9M+ views to date on viral launch video and 6 athlete profiles.

Social:  15M impressions with 150K social engagements and #Montblanc360 trended nationally in France on Twitter.

Partnerships: We partnered with 6 top European brands (Quiksilver, Salomon, Petzl, Julbo, Faction, Millet) for homepage takeovers, newsletters, and in store displays across France.

 

 
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Partners

Creative: Sender Films

Photography: Renan Ozturk, Jonathan Griffith

Athletes: Ueli Steck, Kilian Jornet, Candide Thovex, Catherine Destivelle, Patrick Gabarrou, Laetitia Roux

Launch Partners: National Geographic Adventure, Quiksilver, Salomon, Petzl, Julbo, Faction, Millet