Global Lead (in partnership with France Marketing Lead and Street View Product Lead)
The Mont Blanc Street View project strove to create an immersive digital experience so people around the world can explore the tallest and most iconic mountain in the Alps. The project aims to inspire by showcasing the bold explorers who have pushed the boundaries on Mont Blanc’s steep alpine ridges and faces.
PR: 250+ articles internationally (Blogpost here)
Film: 2.9M+ views to date on viral launch video and 6 athlete profiles.
Social: 15M impressions with 150K social engagements and #Montblanc360 trended nationally in France on Twitter.
Partnerships: We partnered with 6 top European brands (Quiksilver, Salomon, Petzl, Julbo, Faction, Millet) for homepage takeovers, newsletters, and in store displays across France.