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FREE SOLO + GOOGLE EARTH: Partnership management

Free solo partnership management

 

Facilitated a strategic partnership for Google Earth with the Oscar winning documentary FREE SOLO.

about

This project presented the perfect opportunity to fill the needs of two clients through a partnership. Filmmakers E. Chai Vasarhelyi and Jimmy Chin sought to showcase Alex Honnold’s route up Yosemite’s famed El Capitan in a geographically sound and visually compelling manner. The second partner, Google, was looking for innovative ways to showcase their imagery-- something we’ve helped them with before.

We provided a link between newly available technology and a need from a niche, yet innovating and far reaching client. We coordinated between the film team and Google’s engineering and product teams to enable Google Earth usage in Free Solo.  Together, the team built an incredible use case of Earth in the Oscar winning film to give audience members a small grasp of Alex Honnold’s incredible rope-less journey up one of the most iconic rockwalls in the world.

Results

  • Free Solo ($22M+ in box office tickets sold to date)

  • Academy Awards (Best Documentary Feature)

  • BAFTA (Best Documentary Feature)

  • Critics Choice Documentary Awards (Most Innovative Documentary)

 

ALL PHOTOS BELOW - CREDIT: FREE SOLO

Free Solo Film Poster

Free Solo Film Poster

Winning an Oscar  Members of the Free Solo team accepting the Academy Award for Best Documentary of 2019

Winning an Oscar
Members of the Free Solo team accepting the Academy Award for Best Documentary of 2019

Google Earth Imagery  Google Earth imagery showcasing Alex Honnold’s route up El Capitan.

Google Earth Imagery
Google Earth imagery showcasing Alex Honnold’s route up El Capitan.