Facilitated a strategic partnership for Google Earth with the Oscar winning documentary FREE SOLO.
This project presented the perfect opportunity to fill the needs of two clients through a partnership. Filmmakers E. Chai Vasarhelyi and Jimmy Chin sought to showcase Alex Honnold’s route up Yosemite’s famed El Capitan in a geographically sound and visually compelling manner. The second partner, Google, was looking for innovative ways to showcase their imagery-- something we’ve helped them with before.
We provided a link between newly available technology and a need from a niche, yet innovating and far reaching client. We coordinated between the film team and Google’s engineering and product teams to enable Google Earth usage in Free Solo. Together, the team built an incredible use case of Earth in the Oscar winning film to give audience members a small grasp of Alex Honnold’s incredible rope-less journey up one of the most iconic rockwalls in the world.