Project Originator and Lead
In anticipation of the National Parks Centennial, we challenged our engineers to create the first ever vertical Street View. People around the world can now join legendary climbers Lynn Hill, Tommy Caldwell, and Alex Honnold up the sheer vertical face of El Capitan - all 3,000 feet - in Street View.
Product: XXM views of Street View in first 3 days.
PR: Homepage feature on the NYT and garnered 110+ articles internationally
Film: 13.2M views to date on viral launch video and behind the scenes video
Social: Trended #1 on Facebook due to combined activation of 30+ influencers. Launch post on social was Google Maps' most successful post of all time (1696% above baseline).
Partnerships: 2M exposures from partnerships with REI, North Face, and Patagonia.