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Google Treks: Colorado River, USA

 

Role

Marketing Lead

About

With the leadership of Karin Tuxen-Bettman, we partnered with nonprofit organization American Rivers to collect the Street View imagery of the Colorado River, after they named the river the #1 Most Endangered River of 2013.

American Rivers used this imagery to engage a base of citizens and policy makers to stand up for change, and we supported with a landing pagefilm, and, full PR campaign. 

Results

  • XXM views of SV
  • XM views of landing page
  • 100+ articles internationally

 

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