free_solo_movie_poster_1534860841_4d1918cb0.jpg

FREE SOLO

FREE SOLO + GOOGLE EARTH

Strategic partnership for Google Earth Studio, utilizing Google Earth in Oscar award-winning film, FREE SOLO.

free_solo_movie_poster_1534860841_4d1918cb0.jpg

Problem

This project presented the perfect opportunity to fill the needs of two clients through a partnership. First, filmmakers E. Chai Vasarhelyi and Jimmy Chin sought to showcase Alex Honnold’s route up Yosemite’s famed El Capitan in a geographically sound and visually compelling manner. The second partner, Google, is always looking for innovative ways to use their imagery-- something we have helped them do many times through various projects.

Solution

We provided a link between a nascent technology newly available  and a need from a niche, yet innovating and far reaching client. We coordinated between the film team and Google’s engineering and product teams to enable Google Earth usage in FREE SOLO.  Together, the team built an incredible use case of Earth in a an oscar winning film to give audience members a small grasp into Alex Honnold’s incredible rope-less journey up one of the most iconic rockwalls in the world.

Results

◦ Free Solo (25M+ in box office tickets sold to date)


◦ Academy Awards (Best Documentary Feature)


◦ BAFTA (Best Documentary Feature)


◦ Critics Choice Documentary Awards (Most Innovative Documentary)